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Title

Communicating dynamic norms with visual cuesuse asterix (*) to get italics

Authors

Alaa Aldoh, Paul Sparks, Peter R HarrisPlease use the format "First name initials family name" as in "Marie S. Curie, Niels H. D. Bohr, Albert Einstein, John R. R. Tolkien, Donna T. Strickland"

Year

2022

Picture

Abstract

<p>While decreasing meat consumption is one of the most impactful behaviours an individual may do to reduce their carbon emissions, it is still a minority behaviour in many parts of the world. Research suggests that communicating information about changing ‘dynamic’ norms may be a useful tool to change attitudes and behaviours in the direction of those currently held by the minority. This  study utilizes a 2x2 mixed design (type of norm [dynamic/visual] x visual cue [present/absent], and a no-task control) to investigate the effect of making dynamic norms salient on various meat consumption outcomes: attitudes toward meat consumption, interest in reducing own meat consumptions, intentions to reduce own meat consumption, and self-reported meat consumption. We expect that: a) dynamic norms will positively influence meat consumption outcomes, b) using a visual cue will enhance the effect of dynamic norms, and c) any effects of dynamic norms will endure over a period of one week.</p>

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Keywords

dynamic norms, communication, meat, sustainability, environment, intervention

Methods that require specific expertise (optional)

NonePlease indicate the methods that may require specialised expertise during the peer review process (use a comma to separate various required expertises).

Thematic fields

Social sciences

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Submission date

2021-08-11 18:52:41

Recommender

Chris Chambers

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