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Title *

Communicating dynamic norms with visual cuesuse asterix (*) to get italics

Authors *

Alaa Aldoh, Paul Sparks, Peter R HarrisPlease use the format "First name initials family name" as in "Marie S. Curie, Niels H. D. Bohr, Albert Einstein, John R. R. Tolkien, Donna T. Strickland"

Year *

2022

Picture

Abstract *

<p>While decreasing meat consumption is one of the most impactful behaviours an individual may do to reduce their carbon emissions, it is still a minority behaviour in many parts of the world. Research suggests that communicating information about changing ‘dynamic’ norms may be a useful tool to change attitudes and behaviours in the direction of those currently held by the minority. This  study utilizes a 2x2 mixed design (type of norm [dynamic/visual] x visual cue [present/absent], and a no-task control) to investigate the effect of making dynamic norms salient on various meat consumption outcomes: attitudes toward meat consumption, interest in reducing own meat consumptions, intentions to reduce own meat consumption, and self-reported meat consumption. We expect that: a) dynamic norms will positively influence meat consumption outcomes, b) using a visual cue will enhance the effect of dynamic norms, and c) any effects of dynamic norms will endure over a period of one week.</p>

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Keywords (optional)

dynamic norms, communication, meat, sustainability, environment, intervention

Methods that require specific expertise (optional)

NonePlease indicate the methods that may require specialised expertise during the peer review process (use a comma to separate various required expertises).

Thematic fields *

Social sciences

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Submission date

2021-08-11 18:52:41

Recommender

Chris Chambers

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