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Communicating dynamic norms with visual cuesuse asterix (*) to get italics
Alaa Aldoh, Paul Sparks, Peter R HarrisPlease use the format "First name initials family name" as in "Marie S. Curie, Niels H. D. Bohr, Albert Einstein, John R. R. Tolkien, Donna T. Strickland"
<p>While decreasing meat consumption is one of the most impactful behaviours an individual may do to reduce their carbon emissions, it is still a minority behaviour in many parts of the world. Research suggests that communicating information about changing ‘dynamic’ norms may be a useful tool to change attitudes and behaviours in the direction of those currently held by the minority. This &nbsp;study utilizes a 2x2 mixed design (type of norm [dynamic/visual] x visual cue [present/absent], and a no-task control) to investigate the effect of making dynamic norms salient on various meat consumption outcomes: attitudes toward meat consumption, interest in reducing own meat consumptions, intentions to reduce own meat consumption, and self-reported meat consumption. We expect that: a) dynamic norms will positively influence meat consumption outcomes, b) using a visual cue will enhance the effect of dynamic norms, and c) any effects of dynamic norms will endure over a period of one week.</p>
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dynamic norms, communication, meat, sustainability, environment, intervention
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Social sciences
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2021-08-11 18:52:41
Chris Chambers